We find
We find the real human stories that bring PR, marketing and editorial content to life.
A team of expert journalists who have secured exclusives from across the world, our specialist agency ethically sources case studies which:
– Unlock earned media coverage
– Showcase brand authenticity
– Deliver marketing that cuts through
Why human stories matter
#1
Marketing leaders say their number one priority is to “strengthen brand authenticity and trust”.
Nothing is more authentic or trustworthy than a real human story.
(Data: UserTesting 2026)
63%
Almost two thirds of marketers say they need more "human-centered content".
(Data: HubSpot 2026)
+72%
"Human stories" are in high demand from newsrooms - receiving a +72% net positive rating from newsroom leaders asked how journalism can compete in the era of AI.
(Data: Reuters Institute 2026)
Why Folc?
That big “L” in our logo is the journalist’s shorthand for “people”—we know it’s cheesy, but that sums up what we do.
Our boutique agency was founded by former Press Association (PA) editor Edd Dracott, who led the UK’s national news agency in online newsgathering, verification and sourcing human interest features.
Edd and Folc’s brilliant freelance journalists are specialists in open-source intelligence (OSINT) and their work has been published in every major UK outlet—from the BBC to the Daily Telegraph—and internationally via the New York Times and CNN.
We are your personal investigations team, and we find the human voices that others can’t.
“As an editor, my biggest bugbear with PRs was when they didn’t provide a case study or mis-sold their case study’s experience — wasting both our time and the interviewee’s.
“That’s why we’ve launched Folc.
“Our primary purpose is the same as mine has been for the last 10 years: to find, verify and tell great stories.
“As newsrooms shrink and AI proliferates fabricated content on an industrial scale, authenticity is more important than ever.
“That presents a huge opportunity for marketing and PR teams who invest in trusted storytelling.”
– Folc founder Edd Dracott
How does it work?
All our plans are bespoke to you—whether you need one case study or a full, authentic storytelling strategy.
Brief
You share your objectives and we align on exactly what needs to be delivered.
Investigate
We get to work, applying national newsroom standards to your brief.
Deliver
You receive brand-safe, perfectly aligned and unique human stories—with quotes, imagery and contacts—ready to publish and engage audiences.
Need a powerful case study to lift a campaign or secure a new client? You need a Folc Hero.
Folc will partner with your PR or marketing team to find and deliver human voices who are:
- Brand safe: All our interviewees are vetted and their stories verified to a national news standard, protecting you from reputational risk.
- Treated with care: From frontline news to everyday consumers, we know how to manage sensitive interviews. Treating our contacts with respect and empathy is non-negotiable.
- A perfect fit: We don’t just find people; we find the right people. We source authentic voices that perfectly align with your campaign’s target demographic and core messaging.
Need a complete storytelling strategy? You need a Folc Framework.
We audit your messaging and available journalistic assets to build and deliver a bespoke, human-led media roadmap designed for:
- Strategic earned media: Our national newsroom experience means we know exactly what journalists want and who to pitch to. We help you shape the narrative, refine the angles and identify exactly who to pitch to secure top-tier coverage.
- Audience engagement: We map out exactly how and where to deploy your stories across social media and beyond – combating ad blindness with authentic human content.
- Newsworthy narratives: We review your existing assets and messaging to uncover the hidden, authentic angles that will make a campaign undeniably newsworthy.
Who we work with
PRs
Campaign missing something?
We will find the case study to bring it to life and clinch coverage by offering newsrooms that all-important interviewee.
Marketing
Need authentic marketing content?
From unique customer experiences to a newsworthy human who speaks to your audience, we will find the real people to share your message.
Editorial
Need strong stories?
Get in touch to put in a story request for specific interviewees and we would be delighted to help.
Got a request?
Whether you need a full storytelling strategy or you already know the exact people you need us to track down, let's talk.
Get in touch to book a discovery call.